Was checking my Adwords account this morning when I came across a pleasant surprise. Google Adwords now allows for the targeting of ads by birds.

The site describes the service as AdBirds: A new ad format that takes your campaign to new heights by placing ads on real birds. Select your bird and write your ad. Then, you’re ready for takeoff.

Your bird will fly in any existing targeted locations in your account. Migratory birds may only be available in certain regions depending on the time of year, or may completely fly out of your targeted region.

Your AdBirds options include:

Sparrow: Small, quick and efficient.
Owl: A great option for those with nocturnal business hours.
Duck: Available at most parks and community areas.
Eagle: Broad audience reach. Majestic birds may require a higher bid.
Pigeon: Best for large cities with crowds of people.
Penguin: Best for cold arctic regions. Limited to location, as they can’t fly.

What happens next?

Your AdBird will be reviewed by Google, and may not fly until that review is complete. Most AdBirds are reviewed within 1 business day. No birds will be harmed by using this ad format.

The team at Google made me smile today. Thanks for being so creative and providing a wonderful April Fools prank.