AdBirds Feature Adwords

Adwords Launches New AdBirds Targeting

Was checking my Adwords account this morning when I came across a pleasant surprise. Google Adwords now allows for the targeting of ads by birds.

The site describes the service as AdBirds: A new ad format that takes your campaign to new heights by placing ads on real birds. Select your bird and write your ad. Then, you’re ready for takeoff.

Your bird will fly in any existing targeted locations in your account. Migratory birds may only be available in certain regions depending on the time of year, or may completely fly out of your targeted region.

Your AdBirds options include:

Sparrow: Small, quick and efficient.
Owl: A great option for those with nocturnal business hours.
Duck: Available at most parks and community areas.
Eagle: Broad audience reach. Majestic birds may require a higher bid.
Pigeon: Best for large cities with crowds of people.
Penguin: Best for cold arctic regions. Limited to location, as they can’t fly.

What happens next?

Your AdBird will be reviewed by Google, and may not fly until that review is complete. Most AdBirds are reviewed within 1 business day. No birds will be harmed by using this ad format.

The team at Google made me smile today. Thanks for being so creative and providing a wonderful April Fools prank.


The Darkside of Paid Search Click Fraud Explained

I’ve always been aware of click fraud with Facebook or Adwords, but I’ve never been able to explain in a simple manner until I watched this video. Click fraud is basically the process of individuals and/or automated programs that attempt to generate money by clicking on your ads.

In the attached video, Veritasium provides a clear example complete with data about how the Facebook ad system allows this, and in some instances actually promotes this happening. The video also goes in specific details about how the issue of fake “likes” has grown into a major problem and why Facebook can’t necessarily stop it.

The video follows an example of a fan page for “Virtual Cat” that paid to increase their likes, only to find out that most of those likes were from oversea countries or from accounts that appeared to be fake.

While the attached video mostly focuses on Facebook, I see this same type of occurrence often happening with Google ads. The bottom line, click fraud is a known evil and while the major companies are fighting to reduce this when possible, there is actually little you can do on your end to prevent it. My advice, know it exists and watch out for it, but understand that it will probably never be completely solved.