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While it has nothing to do with digital marketing, last month I set out on a challenge to create an “Ultimate Vegan Protein Powder Review”. The quick story is that I recently became vegan and picking random protein powders at Vitamin Shoppe lead to some interesting moments. I partnered with Jeff, a good friend that
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18 Start-up Incubators Located in Silicon Beach & Southern California

Here is a list of silicon beach incubators located in the Santa Monica or Southern California areas. If it’s helpful to you, please feel free to share or pass it along. Cheers. Amplify URL: Amplify.la Address: 1600 Main Street, Venice CA 90291 Investment Stake: $50,000 and $150,000 in seed funding, for a 5% to 15% stake
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3 Things the Facebook Ad Platform is Missing

Yesterday Facebook released their earnings and surpassed Wall Street expectations, nearly tripling profit on a 72% increase in revenue in its first quarter. Revenue hit $2.5 billion, up from $1.46 billion in the same period last year. The Facebook ad platform has made some big improvements in the past year. However, Facebook is still missing some big opportunities
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The Complete Guide to Facebook Ad Targeting

12 months ago the Facebook advertising platform was horrible… well… actually more like a joke. In comparison with platforms like Adwords, it lacked common features like conversion tracking and remarketing pixels. I had almost given up hope on Facebook… until they won me back. Over the past few months, the Facebook Advertising team has slowly
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Internet Advertising Hits $43 Billion, Now #1 Advertising Media Source

  There is a new king in the advertising world. In a press release issued yesterday, the Interactive Advertising Bureau (IAB) stated that the U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. This momentous figure marks an increase
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Adwords Launches New AdBirds Targeting

Was checking my Adwords account this morning when I came across a pleasant surprise. Google Adwords now allows for the targeting of ads by birds. The site describes the service as AdBirds: A new ad format that takes your campaign to new heights by placing ads on real birds. Select your bird and write your
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How to Set Up YouTube Remarketing Video Ads

When it comes to digital marketing, remarketing campaigns will usually trump other campaigns in terms of ROI. For those that aren’t aware, remarketing is the process of adding a piece of script to certain pages of your site or landing pages. Once a visitor lands on this page, a cookie is dropped onto their computer
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The Joy is in the Journey

I’ve always been aware of click fraud with Facebook or Adwords, but I’ve never been able to explain in a simple manner until I watched this video. Click fraud is basically the process of individuals and/or automated programs that attempt to generate money by clicking on your ads. In the attached video, Veritasium provides a
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51 Digital Marketing Resources Every Entrepreneur Should be Using

I was recently asked to speak for students at the La Sierra University School of Business. When discussing possible topics, I threw out the idea of giving the students 50+ digital tools that they should know about if looking to start a business or promote an idea. The response was positive and I then created
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